Lesson Transcript

Okay, so I totally lied at the end of the last section. I do have a little more preamble for you, but I promise it’s for a good reason.

We’ve got to make sure we’re operating off the same definition of voice and tone, because again—the whole point of this course is that nuances really do matter.

So, when I was Googling and doing my homework to build this for you, lucky enough, the Semrush blog had a definition that I really really liked, so I’m just going to read this for you, word for word.

”Brand Voice is the way a person speaks to someone. It refers to the choice of words, volume, pitch, and speed of the message, and how the listener perceives and responds to the speaker.”

That feels really strong to me, and I think what I like most about it is that it really speaks to the nuances that go into brand voice and tone. You’re going to hear a lot as we talk, where I’ve had to convince executives of the depth that I need to go through, or show clients why I need that extra slide or two to define what sort of punctuation we use, or what words we don’t use and things, because nuance is so, so important.